Impact Playbook

The Impact Playbook is your strategic foundation.

It helps you slow down before launching a campaign and ask the right questions so you don’t create impact that costs you more than it gives.

The Playbook supports you to:

• Clarify why you want to make impact (and why now)

• Explore different types of impact and what fits your business

• Assess capacity, boundaries, and timing

• Make ethical decisions about partnerships and fundraising

• Understand what should and shouldn’t be shared publicly

• Avoid over-commitment, guilt-driven giving, or pressure to perform